If the ROI is positive – a bond can be purchased at a discount to market price) – market participants (bonders) are incentivized to exchange their assets for gOHM, vested over a period of time. The Treasury sells OHM at a premium to its backing, while the bonder is able to capture a discount (positive ROI) by purchasing OHM directly from the Treasury. However, if the variable ROI is negative, and market participants are unable to express their demand on the bond marketplace, they would have to resort to a decentralized exchange.